Save time and increase engagement with our data-driven approach to building Investor Relationships.
Early-stage founders have raised over $620m leveraging our Investor Relations insights gathered from thousands of tracked outbound, update and nurturing sequences.
Let us enrich and nurture your dream investors until they’re warm enough to take action.
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How much is unplanned investor outreach and communication costing you?
On average founders spend significant time on unplanned investor outreach and communications using disparate tools, resulting in low investor engagement.
In just the last year, founders have raised $16m using our system
With Iceberg’s nurturing system founders are saving time and creating opportunities
Don’t just take our word for it
A purpose-built system
In collaboration with hundreds of community-centric founders, we have developed an end-to-end scalable system to enable trust and rapport building with potential supporters.
Step 1.
We upload current or target investor lists into our system for automated first & third party enrichment
Step 2.
Manage the contacts via our customised CRM with asset tracking specifically for nurturing investors/supporters to unlock capital
Step 3.
Create buy-in via a streamlined inbox system for collaboration on key assets to anchor supporters to your journey
Step 4.
Use that engagement to deploy dynamic communication workflows based on a contacts engagement
Step 5.
Automate asset personalisation based on each contacts key properties to increase warmth until they are ready to engage
Choose your path to capital
Every offer includes our discovery portal listing (6k+ investors) and founder community access
Founders who just want potential investor meetings
‘Find me the 100 best potential investors of this exact persona and get me a meeting’
Based on your exact criteria we’ll create a first-and-third party enriched Investor list for you from our 6k vetted database and external targets and nurture them until they are ready.
- Customised Investor list
- Personalised Investor outbound messages
- Meeting booking with your desired targets
Founders who want to raise money themselves but need a bit of support
‘I want to lean on an expert when I get stuck’
Access our entire Investor nurturing playbook through a half-day workshop and get direct access to our team for IR-related questions every-single-day.
- Customised Investor list Optional
- Direct Investor-Relations-Support chat
- Attracting, nurturing, engaging investors playbooks and templates
- Deck and asset review
Founders who don't want to deal with anyone outside of their product and customers
‘Just take care of it for me’
Give us your existing and/or target lists, timeline, and ideal investor profile and we’ll build your target list AND nurture them until they’re warm enough to engage.
- Customised Investor list optional
- Current and potential investor inbox management
- End-to-end comms systems execution
- Investor engagement and interest reports
- Pre-and-post-meeting guidance
We love to work with founders who:
Need some more info? Book a time to chat with our team
Have raised some capital before and/or are at least 6-9months out from a raise and want to build latent demand
Are highly effective and deeply experienced within their focus area and just want to get on with what they are best at
Can commit to a once-a-month video call with our team to gather the Investor update information and a 5-minute update loom each week
Not ready yet?
Here’s are some quick wins you can implement today to create (or recreate) engagement around your investor engagement ASAP.
How do I access the software?
The software has been built as an internal tool to deliver results for founders based on their needs of:
Target Investor list building, nurturing and engagement.
How is this different to using a normal CRM?
We’ve purpose built this in an very collaborative and opinionated way with over 150 founders to find all of the best properties, filters, workflows and templates to support your Investor comms
What is included in the founder community?
💰Half-day workshop reviewing all of your assets inc. Deck
💰Attracting, nurturing, engaging investors systems
💰 Weekly Q&A Calls w/ experts
💰 All best-practice templates
Who is on the discovery portal?
Everyone who chooses to be publically visible within our ecosystem can list on our discovery portal to see and follow companies and profiles which interest them
What kind of outcomes are founders getting?
We’ve worked with over 150 founders to continuously develop and improve engagement from around 3% to 50% and close over 16m in the last year only through comms systems
On average founders spend 5hrs+ per week on unplanned investor contact and outreach for little to know predictable success.
Not only that, they commonly overlook potential experts and advocates as potential help and capital sources.
The founders we’ve worked with on best practice comms and systems spend less 3-5x less time for almost 100% predictable outcomes.
Infact on average a founder that follows our system can bank $10k investment + extra support per
Can I speak to someone first?
Sure as an active supporter or a founder book a quick chat here: https://meetings.hubspot.com/jfairweather/icerberg-discovery
As a founder, wouldn’t I just do this myself?
Chances are, you are, but it’s not going as well as you’d hoped or the process is proving to be frustrating.
That’s why we’re here.
We’ve tracked and tested thousands of outbound sequences, templates, assets and positioning against our CRM’s first and third party data. Or in other words, we have front row seats as to what works for what individual at what time.
For example a recent outbound sequences like this had a 38% open rate, 16 progress update responses and 6 meetings.
We can now take the learnings from that and share it across the ecosystem.
Am i the right fit for Icberg?
If any of this sounds like you, you are in the right place:
- Who actually cares about what I’m doing/building?
- How do I know they care?
- How do I reach out to see if there is any interest?
- How do I communicate and build a relationship/trust over time without burning the bridge and looking like I don’t know what I’m doing?
- How do when do I know when to position or ask for money?
- How can I find the time to manage all these investors or contacts?
How long does it take to book meetings?
We budget a three month ramp up to the target goal for nurturing, however, depending on how much first party data we have on individuals we can get a meeting within a week.
What fits within Investor Relations?
Everything to do with digital asynchronous rapport and trust building with potential investors linked to business progression:
- Large-scale contact enrichment
- A customised contact and asset tracking CRM
- Dynamic nurturing and engagement workflows
- End-to-end communication inbox management
- Automated asset collection
What doesn't fit within Investor Relations?
- Strategic business advice
- Financial advice
- Legal and structural advice
- Administration tasks i.e fulfilling documentation
- In-person investor representation
- Capital raising closure or execution
- Deck or asset creation beyond company updates and notes
- Investor introductions