We’ve seen a large increase in founders sending shorter decks/1-pagers to investors who are known to invest <$25,000, letting them know that the round will close soon, and giving them one chance to get in on the round.

In short, founders are showing reduced signs of leniency towards repeating questions to many investors unless there is very high alignment due to an increasing volume of cash commitments, landing at 50% of verbal commitments.

It’s certainly a more brutal approach, but founders’ time is precious, and the more execution, the more likely people will be to approach you to invest instead.

If you’d like to trial our Ai-fundraising assistant.

• Link here: https://community.iceberg.software/new-ai-assistant/
• Access code: ICEBERG25
• Book a meeting to chat about your approach: https://meetings.hubspot.com/jfairweather/icerberg-ai-ir

⭐ Hi! I’m Jock, founder of Iceberg — we’re building transparency into private investing with a daily insights and communication platform for founders. Come have a play 🧊