We’ve been digging deep into the founder <> investor outreach data from our system as part of a larger analysis project – and we thought you’d find some of these insights super valuable.

Over the past year, we’ve observed 2,000+ founder–investor interactions resulting in $20M+ raised across our network. Here’s what the data is telling us 👇

📊 Key Fundraising Insights

• ⏱️ Average investor response time: 1 week after the first meeting
• 📬 Most replies happen on the 3rd outreach email – persistence pays
• 📎 50% of investors don’t open attached decks before replying
• 💬 Only half of first meetings end with a clear yes or no – the rest stay in nurture

📈 Broader Trends from Thousands of Engagements

• AI sentiment: down (crowded space – harder narrative cut-through)
• Distribution-focused investors: up (traction over theory)
• Need for top-tier CTOs: up (execution risk is under the microscope)
• Investor diligence: up – more requests for product metrics and user data
• Angel syndicates: increasing, driven by time + trust efficiency

💡 What’s Working Right Now

1. Contextual outreach wins: Reference a recent action or post from the investor and tie it to why what you’re doing matters.
2. Momentum sells: Tell them how good it’s going, where it’s heading, and who’s backing it – then leave a little intrigue.
3. Play the long game: The most valuable relationships are nurtured, not closed fast. Treat every touchpoint like a compounding asset.

🎯 Takeaway

Approach your raise with data, timing, and pragmatism.

Investors respond to clarity, context, and momentum – not just pitch decks.

We’ll continue to share insights like these as we release more data over the coming weeks.

Thanks for being part of the journey – and keep your outreach smart, consistent, and personal.

⭐ Hi! I’m Jock, founder of Iceberg — we’re building transparency into private investing with a daily insights and communication platform for founders. Come have a play 🧊