
As the founder of One on One Coaching, Andrew set out to unite the benefits of private capital with the catalytic power of crowdfunding. With a unique vision for blended growth and community ownership, Andrew needed a targeted and discrete approach to building early momentum. He turned to Iceberg Fundraising Assistant to ensure his capital strategy—and communications—were aligned for success.
Andrew leveraged Iceberg’s private investor recommendation engine to build a strong foundation long before launching his public crowdfunding campaign. The platform enabled him to discreetly identify, connect with, and engage strategic backers who could anchor the raise with thoughtful capital and valuable networks. Instead of chasing broad lists, Andrew focused on high-value relationships that set the tone and energy for the entire campaign.
A major unlock for Andrew was the ability to seamlessly link his private network-building with the upcoming public raise through unified messaging. With help from Iceberg’s assistant, Andrew developed polished communications that could engage both private investors and potential crowdfunders, with seamless transitions between the two audiences. This allowed him to demonstrate traction and credibility from day one and show prospective crowdfunders that leading investors already believed in the company’s mission.
Throughout this process, Iceberg was instrumental in helping Andrew shape every interaction for maximum impact. The platform’s communication guidance ensured that updates and outreach were timely, relevant, and personalized, nurturing relationships and addressing the motivations of each target backer. This approach not only attracted funding but also built long-term trust and excitement among investors, serving both the current campaign and future growth cycles.
By bridging the worlds of private and public capital seamlessly, Andrew was able to access a tier of investors who brought more than just funding. With Iceberg’s help, he built a mosaic of relationships that delivered capital, expertise, and advocacy at the perfect time—and in the perfect sequence—to maximize his crowdfunding success.
Founders like Andrew trust Iceberg Fundraising Assistant to build momentum and strategic value before, during, and after their raise, transforming investor relations from an obligation into a major advantage.
