Level up your startup fundraising with an AI assistant and investor CRM that handles all your fundraising admin.

We are really keen to provide founders with exclusive first access to co-create this product, and in turn, utilise founders’ direct feedback to build out this product, whilst providing each of you with all the value we can create.

The more founders that use our Assistant and then follow through with the prompts we will follow-up with, the smarter the assistant will become and the more likely you will be able to get positive responses from investors on your first and ongoing outreach.

Our mission is to create transparency across the private investment ecosystem to help the right money land in the right places (while being 15x more affordable than a corporate advisor)

A Compounding Data Moat: Every interaction from every founder makes the Assistant smarter for all users—a network effect that individual tools cannot replicate.

The real value of utilising the Iceberg Assistant and proprietary database is how it’s trained to identify the intricacies of communicating with specific investors upon initial outreach and ongoing nurturing.

Founders can forget using spreadsheets, email, chat LLMs, LinkedIn, and online databases to manage their fundraising – they can now use Iceberg instead..

Our lists have been developed with all of the founders we have worked with so far. Meaning all of the investors that we recommend our live active investors and have already proven to respond. Our enrichment not only includes basic contact details, our live insights also surface relevant and recent market data and because so many founders use our system as their daily investor engagement tool we can also surface important contextual insights and sentiment change such as how a particular investor is thinking about certain sectors.

Our templates have been developed and are still developing continuously as various founders try different tones, positioning and layers of personalisation to get cut through on original outreach and nurturing with investors. We’ve been tracking and analysing the various communications used and profiling them against many different variables of investors. This way we are able to constantly iterate and offer the best current performing template for that investor profile at that particular time.

To connect with an investor, you need a deep, contextual understanding of what makes them tick — their motivations, preferences, patterns, and even moods.

But the only current way to get that understanding is through long-term, relationship-based engagement.

And that’s hard — resource-heavy, slow, and impossible to do at scale when you can’t afford to put all your eggs in a few baskets.

So we built Iceberg Nurturing Software Chat, a new way for founders to engage investors — data-first, but deeply human.

Iceberg gives founders access to contact and market data, and over time learns from conversations to build personalisation and sentiment insights like:

“X has green flags here, red flags there; they are cooling on US expansion plays after recent tariff changes.”

In other words: the right founder, in the right investor’s inbox, at the right moment.

That means less friction, better fit, and new investment relationships that neither side could have uncovered manually.

Our AI assistant is that it respects the same strict access controls as our core CRM. When the assistant queries your data, it’s using your authenticated session token – meaning it can only access the workspaces, contacts, and companies you have permission to see. There’s no backdoor or elevated access; the AI operates with the exact same permissions as the logged-in user. For anonymous sessions, the assistant has zero access to CRM data and operates in a completely sandboxed environment with browser-based storage only.

We have a hot and cold slider depending on how many times one contact has been contacted by founders we work within our global database and the context of your actual business.

• Gmail, WhatsApp, and meeting recording integrations – to capture your response, conversations, and feedback more effectively
• Live insights version 2 – surfacing individual and group investor contact sentiment for better recommendations on contacts and comms
• Execution flow – integrations with Birchal, GXE, etc. to enable your new interested investor contacts who have shown interest to be put into a flow that enables you to close money
• Post-raise actions, including investor updates

All of our packages include 6-month rolling investor insights and contact details + access to the platform, including:

• AI-chat
• Ongoing investor insights
• Contact threading
• CMS
• Notifications
• Personalised outbound and outreach templates
• Ongoing contact and comms recommendations

• A set amount of contacts
• CMS system
• Individual investor insights
• AI-Fundraising assistant chat
• Recommended Investor templates
• Reminder notifications

• All Assistant service features
• Inbox management
• CMS management
• Unlimited contacts until close
• Team guidance for next steps
• Custom content personalisation
• 1v1 Team access

The easiest way to ensure you get access to capital is to start building your capital network as early as possible. As soon as you have a 1-pager and website ready to show someone what you are committing too – that is the right time to reach out and start building a relationship. The average time from speaking to an investor and closing capital is 12 months without Iceberg – so you should start early

Expected Timeline (on average with Iceberg):

• Week 1: Start collaborating on deck positioning, and your dream investor contacts
• Week 1-2: List ordered & finalized, develop first outreach based on market insights
• Week 2-4: Send outbound in groups of 10 projects to book first meetings
• Week 4-6: Review and iterate your comms and contacts based on feedback
• Week 8: Meaningful investment conversations

At Iceberg, we’ve been building investor lists for years and matching them with founders. Depending on what stage, industry, geography, and what type of growth you are projecting, and your personal or business strategic needs, will influence who the right investors are. With our assistant, we’ll give you 10 initial contacts so you can give feedback to refine before committing to a larger list to set you up for your whole raise.

We only recommend investors who have been recently active across the Iceberg platform.

Yep – we can get you investors from wherever you’d like.